CDC introduces Visual Identity Band for wide-scale brand recognition
A recent survey by Gallup Pakistan evaluated CDC's brand awareness (in relevance with shares business) at 87%. Earlier in 2007, an independent brand recall survey by a local publication rated Central Depository Company as one of the top brands in the country's investment sector.
With a goal to take this already established brand recognition to the next level, CDC has recently introduced a Visual Identity Band as a part of a wide-scale and future-driven brand extension and recognition exercise. The VIB has become the third element of CDC's brand identity after the corporate logo and typeface.
The band incorporates CDC's corporate logo, a chain made of an outlined image of CDC's corporate logo typeface and a portion of the interlinking element from the corporate trademark. While the chain represents steady and exponential development of the company, the interlinking element symbolizes CDC’s adherence towards its core values and the sincerity in their implementation. The VIB also signifies CDC's realization of its constant growth and introduction of new services and products at regular intervals.
CDC's brand extension policy is in line with the future growth of the Company and the strategy that all sub-brands (services and products) will have their individual identity but would be projected under the umbrella of CDC's mother brand, synchronized with the VIB.
You will soon find the VIB as an integral part of all CDC business stationary items and in ATL and BTL communications.