Jehan Ara is the President of the Pakistan Software Houses Association for IT & ITES (P@SHA). She has been spearheading efforts at P@SHA for the past 17 years during which time she was responsible for developing the P@SHA brand and for creating linkages between P@SHA and local and international partners. Jehan has vast experience in Marketing, Communications and interactive New media in Hong Kong, the Far East, the UAE and Pakistan. She is a motivator, an entrepreneur, a social activist and a strong propagator of extending the power and use of Information and Communication Technologies beyond pure traditional business, to empower and enable communities.
Jehan sits on the Advisory Boards of the Punjab IT Board, the Sindh IT Advisory Board and on the various universities including Habib University and IBA. She is also the President of Bolo Bhi, a Research Based Civil Society organization that focuses on Open Access. Jehan is also on the World Bank Advisory Group on Gender Diversity. She is also a Board Member of the Institute of Development and Economic Alternatives (IDEAS) which is a nonprofit research organization established to promote, assist, support, simulates, undertake and manage policy research and advocacy. Jehan is also a Member of the PM’s Taskforce for IT & Telecom.
She set up The Nest IO – a technology incubator, accelerator and innovation community hub in Karachi in January 2015, with the support of Google for Entrepreneurs to help provide a platform for aspiring technology businesses in the buzzing city of Karachi. Since then The Nest IO has incubated 189+ startup businesses and created a strong community of young people.
The Nest I/O’s flagship innovation and entrepreneurship conference 021Disrupt has become to go-to premier event that brings together startups, innovators professionals, investors and students on a platform to engage, learn and collaborate.